SideStall — Roadside Marketplace

Fresh reads

Stories from the stall

Road-trip guides, growing tips, and ideas for turning a backyard glut into a thriving roadside stall — from the SideStall team and community.

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The SideStall team

Sell Through Square? Your SideStall Stall Can Now Keep Itself Up to Date

Link your Square account and the name, price and stock on your SideStall listings follow your till. What syncs, what stays yours, and how to set it up.

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A busy undercover market aisle with bananas, cucumbers and potatoes on the stalls and shoppers walking through

So What’s the Catch With Putting Your Market on SideStall?

No subscription for market organisers and free set-up for stallholders. Where SideStall’s money does come from, and how to get your market on the map.

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Six brown eggs in a nest of shredded paper inside a black plastic crate

The ACCC Has Taken Twelve Egg Producers to Court

The ACCC alleges twelve egg producers and suppliers coordinated on supply for years. What it alleges, and what a farm gate does not fix.

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A crate of red and gold mangoes, filling the frame

What the Pesticide Testing Found, and What It Didn’t

A charity had 78 samples of supermarket fruit and veg tested. Four came back over the Australian limit. What that does and does not tell you.

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A busy market aisle with bananas, cucumbers and potatoes, and shoppers walking through

What Happens When Your Market Joins SideStall

Run a market? Here's what happens after you register it on SideStall, from the invite email to your first post, and what it costs the market.

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Alice Zaslavsky's one-pan pumpkin parma

Alice Zaslavsky's one-pan pumpkin parma, from her new book

Alice Zaslavsky's second recipe for the SideStall community: a cosy one-pan pumpkin parma, from her new book, and where to find the pumpkin for it.

The SideStall team
Shaggy ginger Highland cattle with long horns standing in a dry paddock under a blue sky

A Stall Run for the School Holidays

Two weeks of SA school holidays from 26 September. A morning out around Adelaide, a few stalls at a time, with a job for the kids at every one.

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Three thick-cut marbled beef steaks with curly parsley on a white bench

How Many Hands Your Meat Passes Through

Farm gate meat cannot skip licensed processing, and it should not. We counted the hands on both chains. The real difference is who owns the animal.

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Two phone screens from the SideStall List an item form: the Product Variants control with a Size option split into Small and Large variants, each with its own price and stock, beside the Volume Deals control with an Add a deal button.

10. Bulk Deals and Product Variants: Selling More Per Visit

One customer who buys a tray instead of a dozen is worth more than a new customer, and costs nothing to find. Two listing features that make it easy.

The SideStall team
Left, a SideStall stall page with the heart at the top filled red to show it has been favourited. Right, the buyer's Favourites list of saved stalls, each with a photo, name and product count.

9. Turning One Visit Into a Habit: Favourites, Trending and Just Listed

Finding a new customer is the hard part. Here is how buyers save you, how fresh stock gets surfaced, and how to use the window while it lasts.

The SideStall team
A five-star customer review on a SideStall stall page, with a title and a few lines praising the product.

8. Reviews and the Verified Badge: Why Strangers Decide to Stop

A review from a happy customer does more than any description you can write. Here is how reviews work, and what the verified badge actually is.

The SideStall team
Two SideStall map cards side by side. On the left, a shaded blue circle over a rural area near a suburb, with a lock note saying the location is approximate and the exact address is private. On the right, an exact map pin on a full street address with a Directions button.

7. Selling From Home Without Publishing Your Address

Your address is hidden by default, buyers see only a first name and photo, and anyone can be blocked. Here is how it works.

The SideStall team
A finished SideStall stall page shown on a phone: a photo gallery of a produce stall at the top, the seller's story below it, a Message seller button, and a row of products.

6. Your Stall Page: The One Link That Does the Work

Every seller gets a public page that works without the app. Here is what to put on it, and why sharing the link beats every other thing you can do.

The SideStall team
Hands lifting a rustic sourdough loaf off a wooden board

What I Told Dani Valent About Roadside Stalls

I went on Dani Valent's food podcast, Dirty Linen, to talk about roadside stalls. Here's what I told her, and what's surprised me along the way.

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The SideStall pre-order screen a buyer sees, with the items, a preferred collection time, and a Pay now option that authorises the amount and charges only when the seller confirms.

5. Pre-Orders: Stop Guessing How Much to Make

Buyers reserve before they arrive, so you bake, pick or cut to real demand. Plus deposits and charging the balance once you have weighed it.

The SideStall team
The SideStall app map with a blue search radius over Hay Valley

You Can Run the Whole Stall From Your Phone

Set it up, list a product, flip it open or closed, even reply when the signal drops. The whole stall runs from your phone, free to start.

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Two phone screens side by side: on the left a buyer paying in the SideStall app, on the right the seller's Earnings screen showing net earnings, revenue, platform fees and processing fees.

4. Getting Paid: In-App Payments and Knowing Your Take-Home

Card, Apple Pay and Google Pay straight to your bank, no terminal and no cash tin. And an earnings screen showing what came off, so payday never surprises.

The SideStall team
A SideStall Manage stall screen showing the Activate stall toggle switched on next to a product list where one item is available with a stock count and another is marked Unavailable.

3. Telling Buyers You're Open Today

Buyers check whether you're open before they drive. What decides it: your stall's switch, your hours, the instant-orders pause and product availability.

The SideStall team
Two views of the SideStall List an item form, showing fields for category, title, description, stock, price, weight, unit and diet type, with one product photo added.

2. Listing a Product Properly, and Why You Should Hit Refresh

Your listings are how buyers find you, because search matches products rather than stall names. Here is how to write one well and keep it visible.

The SideStall team
The finished Manage stall screen for a stall called The Hilltop, ready to go live.

1. Setting Up Your Stall: Your Handle and the Three-Step Setup

Your stall name becomes your @handle and is locked for good. Then three setup screens and a tap on Go live. About ten minutes, free, no card to start.

The SideStall team
Close-up of dark green leafy greens still wet with rain

Three Things I Got Wrong Building SideStall

I thought sellers wanted features. I thought buyers would search. I underestimated cash and trust. Three wrong guesses and what they taught us.

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A crate of red and gold mangoes filling the frame

The Same Saturday Morning, Two Very Different Ways

A trolley under fluorescent lights, or a drive to three stalls with the kids. Same shopping money, two very different Saturdays. The swap is one stall.

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A small roadside honesty hut with flowers for sale

We're Small. That's the Point.

Every startup pretends to be bigger than it is. Here's the opposite: why being early on SideStall means the founder personally notices your stall.

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A haul of fresh strawberries from a SideStall seller

The Best Marketing in SideStall's History Wasn't Done by Us

One seller shared her stall link with her own following. Between 26 June and 30 July 2026, a quarter of everyone who looked at a stall had been to hers.

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Three of the five SideStall sowing guides fanned out, showing month-by-month planting charts for different climate zones

We Made Five Sowing Guides and They're Free

Five free sowing guides, one for each Australian climate zone: 58 plants, month by month, with soil temps and harvest times. Tell us where to send them.

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A roadside farm gate stall sign beside a country road

Turn Passing Cars Into Customers

A car that drives past your stall once can become a customer who orders every week. A sign, a QR code, and thirty seconds of setup.

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Pumpkins and apples picked up from a roadside farm gate

Nervous About Your First Farm-Gate Pickup? Here's All That Happens

Drive up. Say g'day. Take the box that's waiting for you. A gentle guide to your first farm-gate pickup, for everyone who finds new things awkward.

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Branded app map tile, blue search radius over Hay Valley

How to Actually Find Things on SideStall

Search by what people sell, not who they are. Type honey, eggs or sourdough, or use the @ handle for a seller you know. Here's how finding works.

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A small white roadside honesty hut with a tin roof holding bunches of flowers, beside a chalkboard sign reading Heirloom Chrysanthemums are Back, on a quiet country road

Who Put That Stall on the Map?

On some apps, anyone can list a stall they don't run. On SideStall every stall is put up and kept current by the person standing at the gate.

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Alice Zaslavsky's easy peasy spring salad with parmesan vinaigrette

Alice Zaslavsky is sharing recipes with us, starting with a spring salad

Alice Zaslavsky is sharing some of her cookbook recipes with the SideStall community. First up, a spring salad, and where to find the greens for it.

The SideStall team
Home-baked goods cooling on a rack in a home kitchen

If You Started a Stall and Stopped, This Is for You

Plenty of people create a stall on SideStall and stop one step from the finish. You're closer than you think. Five minutes, honestly.

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Three thick-cut marbled beef steaks with curly parsley on a white bench

The Steak That Should Have Been Graded Out

A shopper found what looked like an abscess in a supermarket steak. Coles says it should have been graded out. At the gate, the distance is a handshake.

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Close-up of dark green leafy greens still wet with rain

Baked Eggs with Greens and a Little Chilli

One pan, twenty minutes, and a very good use of a cabbage. Eggs are the one ingredient we can point you to in four states this month.

The SideStall team
A tray of strawberries beside potatoes, celery, beetroot, zucchini and butternut

What's Happened Since the Food Fraud Story

The ACCC is asking questions, most companies reject the findings, and the testing is being argued over. None of it changes what you can do this week.

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A stack of Karoonda Honey tubs on a tiled floor against a timber wall, labelled Mallee, Blue Gum and Creamed Honey

The Only Import Anyone Routinely Tests

Buried in the food fraud coverage: honey is the only imported food routinely tested for adulteration, and only 5% of it. Everything else runs on trust.

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A roadside chalkboard sign reading FARM GATE with an arrow pointing right

The Turmeric Had Paint Pigment in It

Testing for Four Corners reportedly found a paint pigment in one brand's turmeric. Turmeric mostly isn't a farm-gate product. The lesson still travels.

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Five brown eggs in a nesting box lined with shredded paper

The Carton Claim Nobody Can Test

Four Corners says a cage-free egg claim failed testing. The seller disputes it, and one expert says no test can check it. At a farm gate you just look.

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The bright yellow self-serve honesty fridge, painted with a bee, at the Little Yellow Fridge stall near Burnie in northern Tasmania

Farm Gates and Roadside Stalls of Northern Tasmania

Northern Tasmania is full of stalls at the end of driveways. Here's a run of them, from a farm stand at Gawler to a fridge at Yolla, and how to find them.

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A crate of mixed produce: apples, pears, chillies, capsicums, tomatoes and a bulb of garlic

Roast Pumpkin and Cauliflower with Black Garlic and Honey

A winter tray bake that converts cauliflower sceptics, with a note on which stalls around the country may have each ingredient this month.

The SideStall team
A crate of mixed produce: apples, pears, chillies, capsicums, tomatoes and a bulb of garlic

Who Grew Your Tomatoes?

Testing for Four Corners failed a fifth of supermarket tomato products on origin. The companies deny it. Here's the version you can check yourself.

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A roadside chalkboard sign reading FARM GATE with an arrow pointing right

How to Finish Your Stripe Setup and Get Paid

The setup step that trips people up is Stripe. It's quick once you know what it needs, and this walks you through finishing it.

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The SideStall seller portal product manager, showing a produce list with prices, stock dots and live status

Run Your Stall From the Big Screen: A Guide to the Seller Portal

The Commercial plan adds a desktop back-office: bulk product upload, a photo library, tax invoices, and Stripe ID setup without your phone.

The SideStall team
The cream weatherboard flower shed at Hillview Flowers in Mylor, the stall name hand-painted on the side

A Day of Stall Hopping in the Adelaide Hills

The Adelaide Hills are full of stalls at the end of driveways. Here's a day out, from garlic to sourdough to honey, and how to find them.

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Branded app map tile, blue search radius over Hay Valley

"What's the Catch?" SideStall's Fees, Explained Straight

No monthly fee to take payments on any plan. A platform fee only when a buyer actually pays in the app. Here is how the money works, nothing buried.

The SideStall team
A hand-painted farm gate sign at the roadside

Selling Meat by Weight at the Farm Gate: Deposits, Weigh-Ins and Getting Paid

You can't price a lamb pack before it's cut, and a no-show on cut stock hurts. Here's how deposit-now, weigh-at-pickup ordering works.

The SideStall team
A butternut pumpkin priced at $7.50 and a paper bag of Fuji apples held at a roadside stall

I Almost Shared That Food Secrets Reel. Then We Checked It

A reel doing the rounds says your chicken is bleached and your apples are waxed with petroleum. We checked every claim. Some hold up. Most don't.

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A crate of mixed produce: apples, pears, chillies, capsicums, tomatoes and a bulb of garlic

A Grower Told Me It's Too Hard to Keep It All Updated

A fruit grower wrote back: too many platforms to update already, and fresh fruit is impossible to predict. Fair point. Here's my honest answer.

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Home-baked pies and a loaf of bread cooling on a wire rack in a home kitchen

How to Take Cake Orders Without the DM Chaos

If your order book is forty unread messages and a screenshot of a bank transfer, here is a calmer system that does not cost you the personal touch.

The SideStall team
Hands holding a rustic home-baked loaf of bread

The Packet Loaf Has No Added Sugar, and More Sugar Than Sourdough

We said the packet loaf burns faster because it is sweetened. It has no added sugar, and still more sugar than sourdough. Here is the correction.

The SideStall team
A small white roadside hut holding buckets of flowers and a red honesty box, beside a chalkboard sign

Why the Honesty Box Still Works in 2026

An unlocked tin on a country road should not survive a cashless decade. It does, and what keeps it working is more interesting than good manners.

The SideStall team
A roadside chalkboard sign reading FARM GATE with an arrow pointing right

The Watchdog Steps In: ACCC Opens Inquiry Into Food Labelling

The ACCC has opened a preliminary investigation after Four Corners' testing found tomato paste, seafood, eggs and turmeric that didn't match the packet.

The SideStall team
A tray of strawberries beside potatoes, celery, beetroot, zucchini and butternut

Barossa, Gawler and the Northern Plains: Buying Direct When It's Not Saturday Morning

Nineteen stalls across the Barossa, Gawler and the plains north of Adelaide, selling from their own gate the other six days. Checked 25 September 2026.

The SideStall team
Branded app map tile, blue search radius over Hay Valley

Flower Stalls, Honey and Farm Gates Within 30 Minutes of Mount Barker

Ten stalls you can drive to from Mount Barker in half an hour or less: florists, honey, organically farmed beef and lamb, and roasted coffee.

The SideStall team
Busy market aisle stacked with bananas, cucumbers and potatoes, shoppers walking through

What's at the Farm Gate in August in South Australia

Winter is the underrated season at the gate: citrus at its peak, brassicas, root vegetables, and the year's garlic. Here is what to look for in August.

The SideStall team
A tray of strawberries beside potatoes, celery, beetroot, zucchini and butternut

Can't Find Australian-Grown on the Shelf? Skip the Shelf.

Shoppers are hunting supermarket shelves for Australian-grown food and coming up empty. At a farm gate, the country of origin is standing in front of you.

The SideStall team
Hands lifting a rustic sourdough loaf off a board

Selling Home-Baked Goods in SA: The Rules in Plain English (2026)

Thinking of selling your baking in South Australia? Here is what the Food Act actually asks of you, in plain English, and who to ring before you start.

The SideStall team
NT Markets

When the Label Can't Be Trusted, Ask the Person Who Made It

Four Corners found food fraud is rampant in Australian supermarkets. It gets in at the handovers between farm and shelf, and buying direct has only one.

The SideStall team
Sourdough from one of our favs, Cudlee Creek Estate at Chain of Ponds.

Is Your Supermarket Sourdough Actually Sourdough?

Most supermarket "sourdough" isn't the real thing. Here's how to spot the difference, and how to find a local baker's true loaf on SideStall.

The SideStall Team
A white chicken with a bright red comb and wattles looking straight at the camera, with more white birds and a feeder on open grass behind it

What "Free Range" Actually Means on an Egg Carton

"Free range" can legally mean 10,000 hens per hectare. Here's how to read an egg carton properly, and why the number is printed on the pack.

The SideStall team
Three tubs of Harry's Honest Raw Honey stacked on a bench, yellow lids, the top one full of dark honey

Why Supermarket Honey All Tastes the Same

Most supermarket honey is real honey, blended, heated and filtered until every jar tastes alike. Here's what a local beekeeper's jar gives you instead.

The SideStall team
Thanks to the Sunday Mail for the write-up: "Honest, stall app a winner", 26 April 2026.

The Drive That Started SideStall

A drive to the kids' nonna's place past a dozen roadside stalls he could never stop at. The Sunday Mail on how SideStall started, and what it's for.

The SideStall team
Five brown eggs in a nesting box lined with shredded paper

Selling Eggs at the Gate in SA: What the Rules Actually Say (2026)

Got more eggs than your family can eat? Here is what South Australia asks of you before you put a sign at the gate, and who to ring to be sure.

The SideStall team

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