6. Your Stall Page: The One Link That Does the Work
Every seller gets a public page that works without the app. Here is what to put on it, and why sharing the link beats every other thing you can do.
You have a page at sidestall.au/stall/@yourhandle. It works in any browser, whether or not the person has the app.
It is the most useful thing you own on SideStall, and most sellers underuse it in the same two ways.
What goes on the page
In the app, your stall page holds a photo gallery, your story, your Operating Hours status (buyers see, for example, "Open 24 Hours"), the payment types you accept shown as chips (Pay in SideStall, Terminal, EFT, PayID, whichever you have set), a map preview and, if you show your exact address, one-tap directions to the gate. The browser version carries your photos and your product list. Prices, hours, your story and messaging sit in the app, but the link still opens for anyone, app or not.
Two parts are worth more attention than people give them.
The story. This is the only place a buyer learns who you are before deciding to drive out. Three or four honest sentences beat a paragraph of adjectives. What you grow, how long you have been at it, what makes yours different. People buy direct partly to know who made the thing. Do not make them guess.
The hours. These decide whether buyers see you as open, and they set expectations. If you are honestly only reliable on Saturdays, say Saturdays. Overstating your hours produces exactly one outcome: someone standing at a closed gate deciding not to bother again.
The share link
There is a share control at the top of your stall gallery that copies your link. Individual products have share links of their own, too. Sharing a product produces something like "Chicken Schnitzel at Up The Creek, $20.00" with its own sidestall.au/p/… link, which is the one to use when you are posting a specific bake or box rather than the whole stall.
Here is why this matters more than anything else in this series.
The map finds you people who are already looking for a stall. Your link reaches everyone else: your existing customers, the local Facebook group, the people who follow you because they like your bread. Those people already trust you. They just need somewhere to click.
We have watched one seller share her own link to her own audience and account for a startlingly large share of everything that happened that month. That is a single example rather than a law, but the direction is not subtle: a seller sharing their own page outperforms anything we do on their behalf.
Practical places to put it, in rough order of return:
- Your Instagram or Facebook bio, permanently
- A reply to anyone who asks "where are you?" in a local group
- The sign at your gate, written out, so passers-by can find you again
- Your email signature, if you have one
- A text to the twenty regulars who already buy from you
Remember that the link is the reliable way to be found deliberately. Telling people to search your stall's name does not work: search matches products, not names. So always give the link.
What this changes
A finished page turns a curious click into a visit, because it answers the three questions a buyer has: what have you got, when are you open, and how do I get there.
And a shared link turns your existing goodwill into traffic. You have spent years building trust with the people who already buy from you. This is the cheapest way to point it somewhere.
Ready to put it into practice? Your stall is free to start at sidestall.au.
Next in this series: selling from home without publishing your front gate.