SideStall — Roadside Marketplace
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Santo Arabia

Turn Passing Cars Into Customers

A car that drives past your stall once can become a customer who orders every week. A sign, a QR code, and thirty seconds of setup.

A roadside farm gate stall sign beside a country road

Hundreds of cars pass your gate every week, and almost every one of them keeps driving. The few that stop are the ones that happened to be hungry, unhurried and quick on the brakes, all at the same moment.

You can't slow the cars down. But you can make one stop count for a lot more.

The thirty-second upgrade

We made a QR code that does one clever thing: when someone scans it, it works out what phone they're on and sends them to the right place automatically. Android phones go to SideStall on Google Play, iPhones go to the App Store. Nobody has to type anything or go searching for you.

Stick it on your gate sign. On the honesty box. On the egg carton, the jam lid, the paper bag. Anywhere a buyer's eyes land.

What changes once they've scanned it

A driver who stops once and scans isn't a passing car anymore. They're a person with your stall in their pocket. They can see when you're open, what you've got this week, and order ahead so their name is on a box. The driveway stop that used to be luck becomes a habit.

And the buyers you never see stop at all, the ones doing eighty with a trailer on, can be reached the same way: put the QR on anything that leaves your stall, and the jar sitting in someone's kitchen does the advertising for you.

Getting yours

  • Email hello@sidestall.au and ask for the stall QR. It's free, and we'll send you a print-ready file.
  • Print it at least 10cm wide, laminate it, and keep it at eye height with clear space around it.
  • Test it once with your own phone before you nail anything to a post.

That's the whole idea. One scan turns a passing car into a regular.

Santo Arabia is the founder of SideStall. Setting up a stall is free at sidestall.au.

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