The Best Marketing in SideStall's History Wasn't Done by Us
One seller shared her stall link with her own following. Between 26 June and 30 July 2026, a quarter of everyone who looked at a stall had been to hers.
I want to tell you about the most effective piece of marketing in SideStall's history. It cost nothing and we didn't do it.
One of our sellers set up her stall, and then she did something most sellers never do. She shared her stall link. Not to a big audience. To her own Facebook and Instagram, her friends and her family. A small personal following, nothing fancy.
Our analytics showed the result. Between 26 June and 30 July 2026, about a quarter of everyone who looked at a stall on the app had been to hers, and 22 percent of them used the map. That's one seller sharing one link with her own people. We can't see a shared link land in the data, so pinning those visits on her posts is us reading the pattern rather than measuring it, and it's one seller, not a promise about what it will do for yours.
Why it works better than anything we can do
When SideStall promotes a stall, we're a company saying “trust this”. When you share your own stall, a real person is saying “this is mine, I made this”. Your neighbours, your old workmates, the parents from school already trust you. They're the easiest customers you'll ever get, and we can't buy that kind of trust with any ad budget.
What she did
- Find your link. Tap the share button at the top of your own stall page and the link's ready to send. It's built on your handle, sidestall.au/stall/@yourhandle, and it's yours forever.
- Post it where you already are. Your personal Facebook. Your Instagram bio. The local buy-swap-sell and community groups that allow it.
- Say it plainly. “I've opened a stall, this is what I make, this is where to find it.” Keep it honest. It works better than anything polished.
- Repeat it when something changes. New stock, new product, opening for the weekend. Each post gives people a fresh reason to tap.
Everyone who taps that link lands on your stall page and sees what you've got listed. Prices and ordering live in the app, so the page sends them there, and if you've got pre-orders on they can order ahead from you.
So yeah, set up the stall and share the link. It's the best marketing we've ever seen.
Santo Arabia is a co-founder of SideStall, the Australian app for roadside stalls and farm gates. Setting up a stall is free at sidestall.au.